Emaya is a charm jewelry brand that celebrates self-expression through meaningful symbols, memories, and stories. From travel-inspired charms and zodiac signs to food icons and Arabic calligraphy, every piece is designed to help you create jewelry that feels uniquely yours.

What are Emaya charms made of?

Our charms are crafted from brass and finished with high-quality enamel for vibrant color and lasting beauty. Each piece is carefully handmade and designed to bring personality and meaning to your jewelry collection.

Are your charms handmade?

Yes. Every Emaya charm is handmade and individually finished. Because of this process, slight variations in color, enamel placement, or shape may occur. These small differences are part of what makes each piece unique.

What size are the charms?

Most Emaya charms measure approximately 2 cm to 2.5 cm in width and length, although dimensions may vary slightly depending on the design.

Which chain size should I get?

We currently offer two chain lengths, depending on the size of your bag and how many charms you'd like to add.

How soon are sold out pieces restocked?

We work very hard to ensure your favorite pieces are restocked as soon as possible. The approximate restocking time is 2 to 3 weeks.

Can I create my own charm combination?

Absolutely. Emaya is all about personal expression. Mix and match charms to tell your story, celebrate milestones, showcase your interests, or create a meaningful gift for someone special. Visit our 3D configurator to create your own set and visualize it.

Do the charms come with a chain or bracelet?

Unless otherwise stated, charms are sold individually. Chains can be purchased separately.

Are the charms waterproof?

We recommend keeping your charms away from water whenever possible. While our enamel finish is durable, regular exposure to water, moisture, and chemicals may affect the appearance of your jewelry over time.

How should I care for my Emaya jewelry?

Avoid contact with water, perfumes, lotions, and harsh chemicals. Remove your jewelry before swimming, showering, exercising, or sleeping. Store your charms in a cool, dry place when not in use. Handle them with care to avoid scratches, impacts, or enamel chipping. Clean gently with a soft, dry cloth.

Will the enamel color fade?

With proper care, your enamel charm should maintain its color and shine for years. To preserve the finish, avoid prolonged exposure to sunlight, moisture, and chemicals.

Do you offer gift packaging?

All orders come in our beautiful signature packaging, ready to be gifted. Additional gift wrapping is not currently available.

Do you ship internationally?

Yes, we ship worldwide. Shipping times and rates vary depending on your destination and will be calculated at checkout.

How long will my order take to arrive?

Orders are typically processed within a few business days. Once shipped, delivery times depend on your location and the shipping method you select.

Can I return or exchange my order?

We accept returns and exchanges within 14 days. Items must be unused and in their original condition. Full details are available on our Returns Policy page.

What if my order arrives damaged?

If your order arrives damaged or there is an issue with your purchase, please contact our customer support team within 48 hours of delivery, including your order number and photos of the item.

How can I contact Emaya?

For questions about products, orders, collaborations, or custom requests, please contact us through our Contact page or email our customer support team.

Do the charms arrive attached?

No. Charms arrive separately so you can design your bag charm set exactly how you like.

Emaya | Personalized Bag Charms & Charm Sets

Handmade charms

Movable clip-on system

Designed in Geneva

Food

See All

How It Works

Choose your chain

Select your preferred length and finish.

Add your charms

Choose the symbols, memories and passions that tell your story.

Clip, move and restyle

Every charm clips on individually, so you can rearrange your set anytime.

Baguette Charm

CHF 49.00

CHF 49.00 CHF

Sushi Charm

CHF 59.00

CHF 59.00 CHF

Pizza Charm

CHF 59.00

CHF 59.00 CHF

Avocado Charm

CHF 59.00

CHF 59.00 CHF

Lobster Charm

CHF 59.00

CHF 59.00 CHF

Passport Charm

CHF 59.00

CHF 59.00 CHF

Evil Eye Charm

CHF 59.00

CHF 59.00 CHF

Soda Bottle Charms

CHF 59.00

CHF 59.00 CHF

See All Charms

AS SEEN ON MEMPHIS DEPAY

A custom charm collection created exclusively for Memphis Depay. Now you can shop the same charms and recreate his signature combination.

Football Charm

CHF 59.00

CHF 59.00 CHF

Doberman Charm

CHF 59.00

CHF 59.00 CHF

Lion Charm

CHF 59.00

CHF 59.00 CHF

Discover the Collection

Create Your Personal
Charm set

Looking for something truly unique?
We can create a custom bag charm set based on your idea, aesthetic, favorite colors, symbols, initials, sketches, or references.

Create

Turkish Delight

CHF 280.25

CHF 280.25 CHF 295.00

Soviet Starter Pack

CHF 224.20

CHF 224.20 CHF 236.00

Roman Holidays

CHF 265.50

CHF 265.50 CHF 295.00

Parisian Girl

CHF 256.50

CHF 256.50 CHF 285.00

Olá, Rio

CHF 233.70

CHF 233.70 CHF 246.00

Mexico City

CHF 224.20

CHF 224.20 CHF 236.00

Lucky Hand

CHF 274.50

CHF 274.50 CHF 305.00

Itadakimasu

CHF 224.20

CHF 224.20 CHF 236.00

Football Fan

CHF 274.50

CHF 274.50 CHF 305.00

As Seen on Memphis Depay

CHF 433.80

CHF 433.80 CHF 482.00

Aces Charm

CHF 59.00

CHF 59.00 CHF

Poker Chip Charm

CHF 59.00

CHF 59.00 CHF

Triwave Ball Charm

CHF 59.00

CHF 59.00 CHF

Football Charm

CHF 59.00

CHF 59.00 CHF

Doberman Charm

CHF 59.00

CHF 59.00 CHF

Lion Charm

CHF 59.00

CHF 59.00 CHF

Fingers in Ears Charm

CHF 59.00

CHF 59.00 CHF

Memphis Jersey Charm

CHF 59.00

CHF 59.00 CHF

Octopus Charm

CHF 59.00

CHF 59.00 CHF

Joystick Charm

CHF 59.00

CHF 59.00 CHF

Why EMAYA

Handmade details

Each charm is individually crafted and hand-painted.

Made personal

Choose the symbols that represent your life and personality.

Designed to evolve

Move, rearrange and add charms as your story grows.

Geneva-born

A Swiss brand created around individuality, memories and self-expression.

Your Style, Your Rules

From minimalist everyday glow to bold accents.
Create your own combinations: mix textures and lengths to make every look feel special.
Our charms are designed to be universal — for both her and him.

Learn more

Emaya and you

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about us

At Emaya we believe the smallest details tell the biggest stories. Inspired by travel, culture, passions and lifes little joys, our charms are designed to tell your story which makes you unique. As your journey unfolds, your collection can grow with it–marking new chapters, milestones and passions along the way.

Learn more