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About us

Emaya: Your story, carried with you.

Emaya was born in Geneva in 2025 from a simple belief: our accessories should reflect who we are. I wanted to move beyond ordinary bags and create a way to express our unique passions, memories, and identities.

That led to Emaya — thoughtfully designed bag charms that turn every bag into a personal story. Whether it’s a place you love, a symbol of strength, or a cherished memory, each charm is crafted to be meaningful and timeless.

We don't just create decorations; we create objects of personal significance. And for those seeking something truly unique, we offer fully custom pieces made just for you.

Wear Your Story

At Emaya, we believe personal style goes beyond fashion. It's about expressing who you are, where you've been, what you love, and what matters to you.

As life evolves, so will your collection. Add new charms along the way, celebrate new milestones, and allow your bag to become a reflection of the journey you're on.

Thank you for being part of ours.

With love,
Sona

Founder of Emaya

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